The color of your child’s swimsuit could save their life.

Dark swimsuit colors vs. neon bright swimsuit colors.

According to a study, your child's swimsuit color can significantly prevent drowning incidents. Just as dressing your child in vibrant colors makes them easier to spot in a crowd, the same goes for underwater. Knowing the risks and what small steps can help protect your child is essential.

When most parents shop for their child's swimsuit, they usually pick their child's favorite color, cartoon character, style, and comfort. But a recent study conducted by ALIVE Solutions Inc., a company specializing in aquatics safety, reports that the color of the child's swimwear could make a difference in saving their life. 

For the pool, ALIVE Solutions Inc. tested visibility in still and moving water and found that bright, contrasting colors have the most visibility. White and light blue had the worst visibility, and neon pink and neon orange stood out the best against the blue water. Darker colors show up on a light pool bottom. However, they are often overlooked as a pile of leaves, dirt, or shadow research shows.

Here are some things to remember when shopping and selecting what to have your child wear.

• Drowning can occur in any body of water, including the bathtub, in as little as 2 inches of water.

• Always designate a water watcher that should avoid all distractions and focus entirely on scanning the pool. 

• Get CPR certified for anyone caring for children. 

• Enroll your child in year-round swim lessons helping them build muscle memory in case of an aquatic accident. 

• Keep toys and things that can fall into the pool that a child may try to reach away from the pool.

• Install barriers, pool gates, alarms, locks, etc., in all areas with water access. 

• Keep furniture and things children can climb on away from pool barriers to prevent them from climbing on top of and getting over the fence.

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